Has the public perception of Donald Trump changed? Want to know what drives massive engagement on his Instagram today? Do you expect combat and controversy? The people’s hero? the media’s victim? What does Trump’s popularity mean for the American public?
Donald Trump evokes a visceral response.
One of the most polarizing political figures of our time he’s impossible to ignore. After his presidency, what drives his popularity, and does he stand a chance in the 2024 elections? We Audit and Tell.
Popularity Predicts Presidency
Social media popularity is a kind of informal polling, with the number of followers, likes, shares, comments, and views potentially indicative of a candidate’s popularity among the public.
Creatrix Audits The Most Popular Posts As Voted For By You
We sorted Trump’s most popular posts from 1st Jan 2021 until 12th June 2023 into the 10 most popular posts.
We took all the posts from Trump’s Instagram (above) and ran them through Creatrix into the top 10 most popular posts (below)
Trumps Top 10 Instagram Posts
Trump’s Most Popular Post
Trump Hero Fantasy
(His 8th most popular post is another of these cards)
Trump’s Digital Trading Cards.
#1 Creative Insight ⚡️
Trump sells digital trading cards of himself in various animated poses ranging from a judge in the clouds to a champion superhero complete with a ripped body and bulging muscles.
It’s classic hero fantasy
And his audience loves his product promotion.
#1 Hot Takeaways ☕️
Product Posts like the “Trump Cards”, particularly when they create a sense of urgency or exclusivity, are the most popular.
Trump wants Nice Guy Credit. He states he could have sold the cards for a much higher price but wants his fans to make money and have fun doing it.
- Trump Supporters want an American Fantasy Style Hero
- People want to make money and have fun doing it
2nd Top Post
Rallies and Public Appearance
(His 6th most popular post is also about an event with a big crowd.)
#2 Creative Insight ⚡️
His public appearances and rallies are super popular with his followers. This might be due to the persona he adopts in these situations, his charismatic public speaking style, or the sense of unity and belonging these events create among his supporters.
#2 Hot Takeaways ☕️
- The more Trump does big events and rallies, the more popular he becomes.
Top Video Post
Joe Biden Controversy
#3 Creative Insight ⚡️
“Earpiece Revealed!”
This video mocks current President, Joe Biden by claiming he has an earpiece that tells him what to do because he’s totally incompetent.
Trump’s tendency to confront his political opponents directly in his social media posts stands out. These controversial posts resonate with his audience and drive significant engagement, suggesting that his followers appreciate his straightforward and combative style.
This tactic creates polarization, which may further mobilize his supporters.
#3 Hot Takeaways ☕️
Trump uses divisive tactics like:
- Explicit opposition
- Controversy
- Mockery
Top Video Styles
The Greatest Witch Hunt Of All Time
#4 Creative Insight ⚡️
From hero to victim, here Trump is the innocent victim of the corrupt Biden administration.
He is being hunted like a witch and wants to make America great again. When “again” references are non-specific adding a sense of urgency and vagueness. Both link to the popularity of the superhero fantasy ideal in the most popular post.
This narrative resonates with supporters who feel that Trump, and by extension, they themselves, are misunderstood or under attack by political elites or the media.
#4 Hot Takeaways ☕️
- Trump supporters want to make America great again
- They view Trump in juxtaposition as both a savior-hero and a victim-witch
Trump plays golf & Biden falls over
#5 Creative Insight ⚡️
In this video, Trump plays golf enjoying the good life and Biden falls over. It’s a compassion video where Trump’s lifestyle is aspirational and Biden’s is embarrassing. The silent question is: “That’s who you want your president to be?”
Trump playing golf with strength and talent portrays a superior reality to Biden falling in weakness and defect. It also reflects a desire among his followers to connect with him on a more personal level, beyond his political persona.
#5 Hot Takeaways ☕️
In classic politics:
- Trump positions himself as better than Biden and
- American’s want aspirational lives of leisure
Where’s Hunter?
#6 Creative Insight ⚡️
Trump uses Hunter Biden as a reminder that Democrats are morally corrupt, too.
#6 Hot Takeaways ☕️
- Trump positions himself as a truth-teller / whistle blower
- Americans don’t want corrupt governments
Trump: The Legend
#7 Creative Insight ⚡️
Watch this video yourself or listen to the audio with lyrics like…
“All this for the fans: girls, money, and fame… scream my name, I will show no shame, I will die for this and if I come off soft, bitch… are you scared? I am America’s badass.”
The crowd goes wild and screams, as if a rock star enters the arena instead of a 76-year-old ex-president.
It’s a Hollywood hype video.
#7 Hot Takeaways ☕️
- Trump supporters view him as a living legend
4th and Final Most Popular Post
May Peace in the world continue to flourish
#8 Creative Insight ⚡️
The 4th most popular post since 1st Jan 2021 is still popular 2.5 years later. It’s a repost of Ivanka Trump’s carousel with Trump in office.
It contrasts with his usual combative style and offers a different perspective on his personality and political career. Because it’s a repost it’s family-centric and not entirely about him. It shows groups of people all working together.
#8 Hot Takeaways ☕️
- Americans want peace on earth
- Americans want to flourish in life
- Americans want to feel safe in their country
What Happens Next?
To truly get a pulse read on what lies ahead for the 2024 elections, we need transparent audits on every candidate who is running for office.
These reviews give us a clear reflection of where we’re at, how our beliefs differ, where they align, and what we best respond to. We get insight into how the other sides feel and through understanding can better empathize and strategize how to deliver new messages of hope and unity.
We get to see what’s similar and not only what divides us. Maybe the main issues of separation aren’t the same ones we’re being shown by the media.
It becomes obvious when we look at what’s actually most liked from thousands of posts and years of data. It’s not ALL hate. We’re far more driven by what we love
Read More
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