Khaby Lame vs. Gary Vee: A Cheat Sheet in Contrasting Approaches to Social Media Influence.

Khaby Lame and Gary Vaynerchuk (Gary Vee) are both social media influencers, but their approaches to content creation, messaging, and audience engagement are as different as night and day.

47-year-old Gary Vee is an American nepotism-baby who got his head start working in his father’s multi-million dollar liquor business while he was attending college. He’s cited by some as a content marketing guru.

23-year-old Khaby Lame is a Senegalese-born Italian ex-factory worker who rose to the top of TikTok charts, amassing an audience of over 161.9 million followers.

Here’s a breakdown of their contrasting approaches:

Content Style

From Verbose to Silent

From Motivational to Humorous

From Business-Oriented to Entertainment-Focused

Khaby Lame

Khaby Lame’s content is characterized by its simplicity, humor, and non-verbal communication. He uses facial expressions and body language to convey his message, often debunking or simplifying complex or absurd situations. His videos are short, to the point, and universally relatable.

Gary Vee

Gary Vee’s content is more verbose, motivational, and business-oriented. He focuses on entrepreneurship, self-improvement, and hustle culture. His videos often feature him speaking directly to the camera, offering advice, or interviewing other entrepreneurs and experts.


From Ambition-Driven to Simplicity-Centered

From Hard Work Advocacy to Debunking Over-Complication

From Relentless Pursuit of Success to Emphasizing the Absurdity of Complexity

Khaby Lame

Khaby’s message is one of simplicity and the absurdity of over-complication. He doesn’t tell you to strive for more; instead, he shows you that what you’re striving for might already be within easy reach if you just simplify.

Gary Vee

Gary Vee’s message is about ambition, hard work, and the relentless pursuit of success. He encourages his audience to hustle, be proactive, and seize opportunities.

Audience Engagement

From Call-to-Action to Shared Experience

From Inspiring to Relatable

From Proactive to Reflective

Khaby Lame

Khaby engages his audience through humor and relatability. His content is inclusive, inviting everyone to laugh at the shared human experience. He doesn’t ask for much from his audience other than to share a moment of levity.

Gary Vee

Gary Vee aims to inspire and motivate. He wants his audience to take action, whether that’s starting a business, investing in themselves, or pushing their limits. His content is more of a call to action than a shared experience.

Tone and Vibe

From Intense to Light

From Passionate to Ironic

From Serious to Laid-Back

Khaby Lame

Khaby’s tone is light, funny, and often ironic. His vibe is laid-back and unassuming, making his audience feel comfortable and included.

Gary Vee

Gary Vee’s tone is intense, passionate, and serious. He aims to energize his audience, pushing them to strive for more.

Cultural and Artistic Roots

From American Motivational Speaking to International Classic Clowning

From Business Guru to Mime

From Individualism to Inclusivity

From Capitalism to Community

Khaby Lame

Khaby’s style has roots in classic clowning, mime, and Commedia dell’arte, emphasizing the power of non-verbal communication and the absurdity of human behavior.

Gary Vee

Gary Vee’s style is more aligned with American motivational speakers and business gurus, emphasizing individualism, capitalism, and personal success.

Past Meet The Future

When you’re planning your content marketing strategy, don’t look back to methods that worked in the past. It’s over for a reason. Instead, adopt and adapt to current trends. How? Ask Creatrix to create an emulation plan for you.

Recommended Reading

Return to Simplicity: Khaby Lame’s Rise to Fame

Daddy’s Money: Bankrolling Mediocrity in the Content World

Leave a Reply

Your email address will not be published. Required fields are marked *