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    Case Study

    How Women PhD Influencers Use Instagram and TikTok

    For many PhDs, the idea of sharing their research on TikTok is more daunting than defending their thesis. While academia thrives on written words, video platforms present a unique challenge…

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    Case Study

    Adam Grant’s ‘Less Is Text’ Approach to Thought Leadership

    Instagram is known as a visual platform for images and videos. Adam Grant is known for his ideas on organizational psychology. So, how did he train 2.6 million Instagram followers…

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      1. Lauren Wallett on From Beans to Beats: Blue Bottle’s Social Media Secrets Revealed
      2. Lauren Wallett on The Magpies Of The Internet: Growth Hackers
      3. Jadin Hilde on The Magpies Of The Internet: Growth Hackers
      4. Natalie on From Beans to Beats: Blue Bottle’s Social Media Secrets Revealed

      Recent Posts

      • Art at the Heart of Business Growth
      • The Alibi of Data
      • From Vibe Coding to Vibe Strategy
      • When the Right Strategist Meets the Right Tool
      • The Neurodivergent Founder

      Recent Comments

      • Lauren Wallett on From Beans to Beats: Blue Bottle’s Social Media Secrets Revealed
      • Lauren Wallett on The Magpies Of The Internet: Growth Hackers
      • Jadin Hilde on The Magpies Of The Internet: Growth Hackers
      • Natalie on From Beans to Beats: Blue Bottle’s Social Media Secrets Revealed
      • People may not understand you when you’re creative, intuitive, claircognizant, autistic or any type of divergent thinker SO I built a machine with my brain. Creatrix gives you strategy suggestions for you based on what your audience wants and puts these suggestions into line items just like you have on your task list: Content plans Creative strategy Campaign names Comment analysis And on and on unlimited - whatever market-research or marketing deliverable you need doing. Creatrix does it for you. Seeing is believing ⚡️ #creativestrategy #divergent #sociallistening #contentmarketing
      • Who’s thinking for you? Is it the media? Institutions and authority figures? Rich people who call themselves experts? Where do you thoughts come from? Who’s voice are you listening to? Is there such a thing as an original thought or is everything just a copy of a copy of a copy… Is creativity just combining things? What thoughts matter most? Have you ever stopped thinking for a while? I like to think. But it’s overrated It becomes a compulsion An urgency to produce more and more until I’m exhausted. I built Creatrix with a divergent brain like mine. It can hold a million contrasting complex thoughts at once. Then it produces them neatly into little written strategies and plans. Creatrix thinks by Listening to people. It collects their thoughts about what they love and works out why that is and what you should do about that next - so that you can reach them faster, build community and sell to them. It means that I don’t have to guess what people want. I can just ask Creatrix. It means that I don’t have to assume anything or feel the need to know the answers. I can just ask. I don’t drain my brain thinking about things that don’t matter. I get to start from a place of knowing. Now that I know what people love: I can create something spectacular. I use it to inspire myself. To confirm theories and hypothesis I have about culture and our future. I fact check against what I’m being sold by the media to discover the real truth. Creatrix gives me space for ideas. When I’m bogged down with too many facing thoughts I can’t create. With Creatrix I get the gift of headspace. The more I learn about my style of divergent thinking, the more I’m inspired to challenge my thoughts, question them and push pause on them flooding my system. Cont…
      • What am I missing from your marketing To Do list? Topics | Trends | Tasks 🐈‍⬛ #todo #tasklist #trends #topics #socialmedia #marketing #creativestrategy
      • Spend less time on prep work & more time on winning campaigns ⚡️ c r e a t r i x #contentmarketing #creativestrategy #design #creative
      • Turn your ideas into reality and validate your idea before you launch 💡 Introducing: The Creatrix Idea Validator Accelerator! ⚡ The Creatrix Idea Validator Accelerator is a 3-week guided program for aspiring and early-stage B2C founders. This reel is a mashup of our first pitch session where we ultimately found our two winners 💡⚡️ Details on Creatrix site #marketresearch #launxhstrategy #productmarketfit #startuplife #startup #accelerator #creatrixaccelerator
      • Talking Trends, Marketing & Culture with @cecilia_toro of @revenuemarketingalliance under the @thealliance_hq umbrella of companies “Creatrix turns social listening into written strategy and content plans.” Creatrix Strategy is about automating human intelligence at speed ♥️ What you don’t need is more AI churn. You need excellence and you only get that if you Listen to people. Coming soon… #sociallistening #culture #zeitgeist #thefutureofmarketing #trends
      • What happens when you combine data science and creative strategy? You get an Instagram glow-up, that’s what 😍✨🫧 Here’s how social stylist, @mandapans and @creatrix.saas styled Sephora’s Instagram Glow Up with only their most popular posts ✨ Amanda chose 3 different Row Flows to create 3 unique Instagram Page layouts: 📱Color Blocking 📱Cross 📱Featured Image All using the top performing posts from @sephora Instagram account. Scroll to see your favorite style 🕶️👠 #socialstyling #creativestrategy #creatrixsaas #instaglow #glowup #sephora #beautybrand
      • Imagine you didn’t have to guess what to post anymore? You just knew which posts would get you the best results 🤩 Imagine how much time you’d save testing new content when you doubled down on what your audience already loves. Imagine the insights you’d get about your future services and product launches when you knew what and why your audience appreciated some posts more than others. This is some serious intel for you 👏 These pics are from a real customer audit. Turns out that their audience loved their pizza the most so guess what? They made sure to mention pizza on their event advertising and marketing materials. It’s easier to sell something that your audience actually wants. It’s easier to keep them engaged when you’re showing them things they already love. Get your top post audit today and find out what’s missing from your content strategy and what you’re doing best! #contentaudit #instagramaudit #creatrixsaas #instagramanalytics #contentstrategy #postideas #contnetideas
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