Marketing isn’t a cost center. It’s a revenue generator. As Revenue Marketing Alliances Ones To Watch 2024, I discuss how marketing makes us money, the metrics that matter, the future of marketing, and more in this exclusive series.
In September 2024, in London, I sat down with Cecelia Toro of Revenue Marketing Alliance to talk all things marketing.
These are the topics and talking points plus the full interview video collection. Binge at your leisure in any order.
If you’d like me to expand on any of these talking points discussed in the videos, then comment on this post, and I’ll link you to a video or blog post. Based on the talking point, I’ve listed suggested possible titles to further explore in italics. And in the final section, the bold talking points stand as titles as is.
Look at what’s working within your vertical or within your industry – that’s micro-trends or subcultures
The Rat trend
- Uncover micro-trends shaping your industry
Follow the original thinkers
- Lessons from Original Thinkers
Brands need to be creative and relevant
- Why relevance matters more than creativity in branding
By the time it’s trending, it’s ending
- How to balance timeless and trending
The Power of Love
Speak to what people love (and when you do, you’ll unite a bunch of different groups and communities together)
Focusing on shared passions, (like a love for pugs or horror) can unite people across different demographics
Subcultures, niche communities and brand’s special interests are how to best build a loyal community
- Uniting audiences through love, not rage-bait
Be platform-specific: if that hook is working on one platform it doesn’t mean it’s going to translate into another
- Platform-specific hooks: one size doesn’t fit all
Trends I love? Under-consumption core
- Under-consumption core #trendstowatch
Social media gets to be like an improvisation
- The improvisation content strategy
People are desperate to connect with something that feels real
In the future, we’ll want unfilled faces and natural faces without plastic surgery
- Future Media: real faces, no filters
Before using a product (or watching a film) and after is great user-generated content for brands.
- Transformations: user content strategy
You should dress your brand for different platforms just like a human changes outfits to match the location and occasion
- Brand styling for every social media platform
Video content reveals someone’s vibe fast
- Human videos don’t lie
I think brands should forget demographics
- From demographics to psychographics
Everyday people show you who they are through what they choose to engage with
- Social Media engagement reveals audiences’ values
Look at the reach-to-reaction metric
- Reach-to-Reaction Metrics Matter Most
What meta tells you is happening is not what’s happening
I think the best thing a brand can do is to cultivate a community
- Why Cultivating Community should be every brand’s goal
Do you even need social media?
- Does Your Brand Even Need Social Media?
Offline community is actually better
We’ll move from online Community Management to employees who cultivate Community in real-life
- From Online to Real-Life Community Building
Connection over Virality
- Choosing Connection Over Virality
When it comes to successful online communities, it’s a pyramid scheme: they sell growth or money
- The lies online communities sell you
One human connection can change your entire life
Keep it human first
Treat people as equals
Assume that when you share what you love, it’ll resonate
- Connection is currency
Challenge your assumption with data
Data is really another way of saying people
- Data is people
I only respond to love I will not engage with hate
- Curate your feed and block
Personalization is a euphemism for Manipulation Bias
They don’t want you to win at Social they want you to keep playing
Winning at Social is losing at life
You can’t win in a game or a world that wasn’t built for you
The Future Is Clown
More on Revenue Marketing
To connect with Cecelia Toro, click here.
To get your copy of the Revenue Marketing Ones To Watch 2024 Report, click here.
More on Creatrix SaaS
As mentioned in the first video, Creatrix works best for someone who wants to test their hypothesis. They use the data to back up their intuition or challenge their assumption.
It can be used for audience sentiment, consumer insights, and social-led creative strategy for any brand on social media. To see how Creatrix works for your brand strategy, content marketing, and market research, email us.
