How I built Creatrix using Tarot
I’ve been a professional tarot reader for years.
At first glance, divination and technology seem unrelated. But like many deep connections, they aren’t always clear at first.
When you look at data from a tarot reader’s perspective, you’ll interpret it by the stories it tells.
In the end, data is about understanding people.
As a tarot reader, you do two things:
1.) Examine the visual data in the cards.
2.) You interpret this data in relation to the specific question your client asks.
It’s no different in market research. You seek to understand what people want, why they want it, and what actions to take next.
In both roles, you aim for clarity around a question to determine the best next steps.
Visual Data from Social Media
Tarot cards each have meanings attached. For large-scale market research, a tool like Creatrix analyzes consumer data.
Creatrix starts with the numbers. Tangible metrics like which post is most popular, which has the most comments, or which post tops a specific hashtag.
But numbers are just one part of the story. You also need to consider the intangibles.
Social Media Posts as Tarot Cards
Creatrix’s secret sauce is that it analyzes the post or video and then interprets it for you. It uses insights based on consumer responses to provide a clear answer to your question.
This is where nuance matters: the answer hinges on the question. What do you want to know?
Because data tells many stories.
So knowing what you need answers to is how Creatrix tailors the data into a custom-written strategy.
For example, if your question is “What product works best for my market?”, you’d look at the products tied to the top posts. If a post is the top performer for three months among two million people, it shows what people love. This could be on your brand’s account or a competitor’s. Products like “fish-style hats and caps” are a clear favorite.
Now, if you ask, “What should my communications plan be?”, the analysis shifts. It’s no longer just about featured products; it’s about the vibe, aesthetic, and feel of the post. Creatrix will analyze and provide a different answer because your question has changed. You’re still using the same visual data, but the answer varies based on the specific question.
Nuance: The Secret to Interpretation
You don’t just want numbers.
Numbers mean nothing without understanding why people responded like they did. And most importantly, what actions your brand should take next.
Want me to read your tarot? Email me. And to discuss how a custom Creatrix is right for your brand or agency, email me here.
