Is every challenge a laugh and a lesson away from a solution? Or is there more to it than that? We investigate the facts behind what’s Figureoutable with Forleo.

The B-School homepage boasts 322 free tools and resources to start and grow your dream business today. (322 tools? Kinda a lot you gotta figure out, no?)

Whether you’re turning a part-time gig into a full-time business, taking an existing company to new heights, or just starting out, B-School can help” – and all in just 4 weeks!

It sounds like a dream come true!

But not everyone has the resources to employ the extensive strategies that Marie Forleo uses. Even if you do become a “time genius” and figure out how to fit it all in – these strategies don’t come cheap.

Marie’s multifaceted approach to marketing and business growth includes:

  • Social media across multiple platforms
  • Paid ads
  • A Podcast
  • The Marie TV online show
  • A Newsletter
  • Bestselling books
  • Media appearances
  • Publicity and Press
  • Celebrity Endorsements and Collaborations
  • Events (online and in real life)
  • Webinars
  • An Affiliate Network to B School and her latest course, Time Genius.

Plus a full team of staff.

By 2016 (at the height of Instagram) she’d already spent 17 years building a personal brand. Now in 2023, that’s 24 years!

So how can you learn from the best without breaking the bank?

Focus on what is most accessible and effective: social media.

Success on a Budget: Start with social.

Social Media is the lowest barrier to entry because it’s free. You just need a content supply. Plus:

  • Access
  • Research
  • SEO
  • Scale

Read more here:

From Likes to Leads: 5 Obvious Reasons to Launch Your Business on Social

Starting With Social

So let’s cut through all 322 resources and dive straight into what’s working best for Marie TODAY in 2023.

We audited her Instagram Account from 1st September 2022 until September 26th 2023 and here are her top 10 posts (as voted for by her audience).

Learn from Marie Forleo’s Social Media Success

By analyzing and emulating Marie Forleo’s top-performing social media posts, you can harness the power of her strategies to elevate your own business. This doesn’t mean copying her style, but rather understanding the underlying themes, audience sentiment, and trends that make her posts so engaging and effective.

Marie Forleo’s Top 10 Posts

[1st September 2022- 26th September 2023]

Top Post

Her top post is reposted and makes up 3 of her top 10 posts. It’s the 2nd and 6th top post.

3rd Post

Her 3rd post is reposted and is also the 5th top post.

Video Content

ALL the top 10 posts are videos.

6 of the top 10 posts are from the same video clip and are reposted.

2 posts are dancing videos .

1 post is an interview.

Top Themes:

  • Empowerment through action
  • Clarity through engagement
  • Following your passions
  • Listening to internal guidance
  • Embracing your unique gifts and potential

Audience Sentiment:

  1. Desire for Actionable Advice:
    • The audience is seeking practical, actionable advice for overcoming challenges and achieving goals. They respond positively to content that provides clear, step-by-step guidance and real-world solutions.
  2. Interest in Personal Development:
    • There is a strong interest in personal development and self-improvement. The audience is looking for content that helps them grow, learn, and become better in various aspects of their lives.
  3. Value for Authenticity:
    • The audience values authenticity and personal connection. They appreciate content that is relatable, honest, and personal, showing the human side of Marie Forleo.


  1. Emphasis on “Figureoutable”:
    • The term “figureoutable” and the philosophy behind it is a trending theme in the content, resonating with the audience and creating a sense of empowerment and possibility.
  2. Focus on Taking Action:
    • Content that emphasizes taking action, engaging with challenges, and learning by doing is trending. It aligns with the audience’s desire for actionable advice and practical solutions.
  3. Highlighting Internal Guidance:
    • Content that speaks to listening to one’s inner voice and following personal passions is also trending, resonating with the audience’s interest in personal development and self-discovery.


  1. Create More Action-Oriented Content:
    • There is an opportunity to create more content focused on providing actionable strategies and solutions, helping the audience navigate specific challenges and achieve their goals.
  2. Leverage the “Figureoutable” Philosophy:
    • Continue to leverage the “figureoutable” philosophy in content creation, as it resonates with the audience and reinforces the brand message.
  3. Expand on Personal Development Topics:
    • Explore more topics related to personal development, self-improvement, and self-discovery, aligning with the audience’s interests and providing valuable, relevant content.

Content Inspiration:

  1. Success Stories:
    • Share success stories of individuals who have used the “figureoutable” philosophy to overcome challenges and achieve their goals, providing inspiration and practical insights for the audience.
  2. How-To Guides:
    • Create detailed how-to guides and tutorials providing step-by-step instructions for solving specific problems or achieving particular goals, offering actionable value to the audience.
  3. Personal Insights from Marie Forleo:
    • Share more personal insights, experiences, and stories from Marie Forleo, enhancing the personal connection with the audience and adding authenticity to the content.
  4. Interactive Content:
    • Develop interactive content, such as Q&A sessions, polls, or challenges, to engage the audience actively, gather feedback, and tailor future content to their needs and interests.

Marie Forleo Emulation Plan

Post 1: Everything is Figureoutable

x3 Emulation Ideas

“You’ve Got This!” Campaign

Create a social media campaign centered around the theme “You’ve Got This!” Share stories of people who have overcome challenges by adopting a figureoutable mindset, and encourage followers to share their own stories using a branded hashtag.

#FigureItOutFriday Hashtag

Launch a weekly #FigureItOutFriday post where you share a challenge and encourage your followers to share their creative solutions. Highlight the best solutions in your Stories or a follow-up post to foster community engagement and showcase the “figureoutable” mindset in action.

“Face It, Ace It!” Campaign

Launch a monthly social media series. Each month, present your audience with a common problem or challenge related to your industry or niche. Encourage your followers to share their most creative solutions using a specific hashtag, for example, #FaceItAceItChallenge.

[EXTRA IDEAS: Figure It Out Together | Voices of Victory | Success Stories Spotlight]

Post 2: Diary of a CEO

x3 Emulation Ideas

CEO Tips Tuesday

Initiate a #CEOTipsTuesday, sharing brief tips or insights from successful CEOs about taking action and finding clarity. Use a consistent visual theme for these posts to make them easily recognizable. Or do a video series.

Polls and Questions (Stories Strategy)

Utilize the poll and question features on platforms like Instagram and LinkedIn to engage your audience on topics related to action and clarity. Use the insights gathered to tailor your future content and provide more value to your audience.

Actionable Advice Carousel Posts

Create carousel posts offering actionable advice on taking steps in the direction one is drawn to. Break down the process into easy-to-follow steps, using engaging visuals and concise text to convey the message effectively.

[EXTRA IDEAS: CEO Wisdom Weekly | Your Voice, Your Vision | Step-by-Step Success – Actionable Advice Carousel Posts]

Post 3: On Stage Talk about Internal Guidance

x3 Emulation Ideas


Start a #HeartTalks series where you post snippets from talks or interviews about following one’s heart and internal guidance. Use captions to highlight key takeaways and encourage followers to share their thoughts and experiences.

Behind-the-Scenes (BTS) Posts:

Share BTS content of preparing for or reflecting on talks, focusing on the theme of internal guidance. Use this as an opportunity to share personal insights and connect with your audience on a deeper level.

Interactive Live Sessions:

Host live sessions discussing the importance of listening to internal guidance and following one’s heart. Engage with your audience by answering questions and discussing real-life scenarios, providing value and fostering community engagement. (Great for TikTok.)

[EXTRA IDEAS: Heart-to-Heart with [Your Brand] | Backstage Pass to Passion | Live Guidance Gatherings]

Make Up Your Own Word

What’s your version of “Figuroutable”?

Our philosophy is “Playtriarchy” so we anchor ideas to that.

Here are some fun suggestions we’re considering using :


  • This term can showcase your brand’s amazing ability to bring about transformation and positive change.


  • Use this term to emphasize your brand’s creative approach to finding solutions and generating ideas.


  • Highlight your brand’s potential to create significant growth and positive disruption with this impactful term.


  • This word can showcase your brand’s innovative and ambitious nature, always seeking to create and inspire.


  • This word could represent your brand’s commitment to helping customers achieve their goals through a marathon of support and resources.

Maybe Everything Isn’t Figureoutable?

Go Rouge…

Creatrix founder, Lauren Wallett, runs Create Business Academy (the world’s first AI Business School) and initially the plan was for our sister agency, Malva Media to take this emulation plan and adapt it for Create Business Academy on Instagram. Leverage the success of B-School for Lauren’s alternative business school. Swap the ideas of “Figureoutable” for the ideas of “Playtriarchy“…

[26th September 2023]


You shouldn’t emulate a plan you don’t believe in.

And so the team at Malva Media decided to go rogue and create a complete WILD CARD content calendar.

It’s the antithesis of “Yes, you can!” it’s – “You probably shouldn’t!” because the true sentiment of Create Business Academy is that entrepreneurs can’t help themselves. Entrepreneurs are born to build businesses because their drive is innate. Most people fail, the odds are impossible, AND YET… these nutters do it anyway! So appealing to the highest version of them isn’t coddling and cozy, it’s irreverent and absurd, bold and daring. You don’t appeal to mavericks by fitting in with what’s already popular.

Emulation plans are glorious IF they align with your business values.

Often auditing comparative, competitor, and popular accounts is ideal to show you the creative direction you DON’T want to go in!

Pull that uno-reverse card and go your own way.

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