Meet repurposing strategist Ericka Calunsag. She shares her simple strategy for saving time and stretching social media ROI by creating a 30-day content calendar in 3 minutes flat. Here’s how she does it.
Ericka’s been repurposing content for +5 years as a content manager and repurposing strategist. She recommends repurposing top-performing posts as part of your monthly content calendar.
Don’t reinvent the wheel, roll with what works best
“When your audience is already telling you what they love, listen!”
– Ericka Calunsag
Ericka is all about sticking to a winning formula for her clients, so she partnered with Creatrix to run a special giveaway:
30-day content calendars for busy service providers.
Over the past five years, Ericka noted the three biggest struggles busy service providers face. These are:
#1 Inconsistent posting
They knew they needed to post regularly, but lacked a clear strategy
#2 Low Engagement
Despite creating valuable content, they still got low engagement on their posts
#3 No Post Ideas
They didn’t know what to post next. And they didn’t have a constant stream of ideas that work best for their audience
Ericka’s 3-in-1 Solution
Ericka wanted to give the winners of the giveaway a plan with a purpose: to grow their services sales pipeline and increase their following and engagement on social media.
So she solved all three struggles in one, with a 30-day content calendar based on insights from their most popular posts.
The repurposing plan meant they could reuse what worked best and stop wasting time, money, and energy on posts that didn’t get results.
Traditional 30-Day Content Plan Prep Work
Typically, creating a content plan like this would take a minimum of 3 days of prep work.
- She’d manually audit the Instagram Account by scrolling through a year of posts and screenshot the posts with the highest engagement.
- Those posts would be pasted into an excel doc with the stats written next to them.
- Then she’d select the top 10 posts and rank them in order of most popular.
- Next, she’d write her insights on why these posts performed best.
- The insights would form the strategy for the new 30-day content calendar
- Ideas for post recreations, emulations and repurposed posts would be included as well as content themes and trends.
Creating an engagement-optimized content calendar is a painstaking and time-consuming process.
From 2 weeks to 2 minutes: The Creatrix 30-Day Content Plan
But with Creatrix, Ericka completed each 30-day custom content calendar in 2 minutes.
Creatrix takes the guesswork out of what to post next because it shows you (in the visual audit) and tells you (in a written 30-day content calendar plan).
(Want to see what a manual audit looks like compared to Creatrix? Click here for an example on LinkedIn and click here for an example on Instagram.)
The visual audit gives you a bird’s eye snapshot overview of the top 10 posts. Here’s an example from Sephora.
Why Ericka loves the visual audit:
“Creatrix gave me a clear view of their top-performing content, giving me a birds eye view of their insights on which content types got the most likes, comments, shares, and saves.”
Then based on your selection of posts from the top 10, Creatrix writes a 30-day content plan. So it tells you exactly what to post next. Here’s an example based on Apple’s top posts.
Service Provider Top Post Insights
Ericka noted that with all three winners of the giveaway, most of the top-performing posts were videos, and audience engagement spiked when personal stories were shared.
Ericka’s Top Tips for a Repurpose Content Strategy
#1 Repurpose High-Engagement Content
I encouraged the giveaway winners to take their best-performing posts and repurpose them into Reels, stories, or carousel posts.
#2 Incorporate More Reels and Videos
With video content performing so well on Instagram, I recommended integrating more Reels into their strategy. Creatrix showed that posts with dynamic content (like Reels) typically reached a larger audience.
#3 Stick to a Consistent Posting Schedule
Creatrix optimized when and what to post so that they could stay consistent without feeling overwhelmed. Instead of a random list of ideas, the Creatrix strategy was based on real data from their audience on what was already working.
Inside the 30-day content calendars
Frin Creatrix suggestions, Ericka selected:
A mix of content types: balance static posts, reels, and stories, focusing on the content your audience is already responding to.
Weekly themes: Keep cohesive with a theme. For example, one week could focus on educational content, while another could dive into personal stories.
Out-of-the-box post ideas: Include posts that spark engagement, such as polls, Q&As, and user-generated content challenges.
The Results
Here’s what happened when the busy service providers implemented their new 30-day content calendars
#1 Consistent Posting
Regular scheduled posts with a clear strategy
#2 Increased Engagement
They only posted ideas that had proved themselves in the past and this increased engagement
#3 A month of Post Ideas
They knew exactly what to post next. They received a full content calendar plan of ideas that worked best for their audience.
Here’s an example of one of Ericka’s Personalized 30-day content calendars.
Competition Details
