Did you know Caraway consumers love minimal kitchens best? Or that they love tacos? Especially taco recipes to make at home. Here’s what Caraway’s consumer insights from social media reveal about them.
Hi, I’m Amanda Coronado, and using Creatrix, I’m exploring some of my favorite brands on social to see what their consumers love most about them. And how these insights can be applied directly to creative campaigns.
Caraway Consumer Insights From Social
Here’s how I did it.
First up, I used Creatrix to run a content audit on every Instagram post from January 1st, 2024 – to January 2025.
Here’s the snap shot overview.
For this study, I featured the consumer insights from the top 2 posts and how Creatrix translates them into new campaigns.
Here they are:
Caraway Consumer Insights Into Creative Strategies
#1 The Top Post: Taco Tuesday Delight
Creative Insight: This post showcases a delightful taco recipe that resonates with the audience’s love for flavorful and easy-to-make dishes. The partnership with Caraway Home is highlighted, emphasizing the non-toxic and non-stick qualities of the cookware used. The engagement metrics indicate a strong connection with the audience.
Next Steps into Campaigns:
– *Cooking Adventures with Caraway*: Collaborate with influencers to create more recipe content using Caraway Home cookware, emphasizing ease of use and versatility.
– *Summer-to-Winter Transition*: Highlight the seasonal versatility of the cookware through themed content and recipes that cater to changing weather preferences.
#2 Most Impressive Style: Organized and Bright
Creative Insight: This post from Caraway Home emphasizes the importance of organization and easy solutions in maintaining a clutter-free kitchen. The clean aesthetic and focus on kitchen essentials align well with the audience’s interest in home improvement and organization.
Next Steps into Campaigns:
– *Declutter Your Space*: Launch a campaign promoting kitchen organization tips and tricks using Caraway Home products, encouraging followers to share their own organizational success stories.
– *Minimalist Kitchen Makeover*: Collaborate with influencers to showcase minimalist kitchen setups using Caraway Home products, focusing on functionality and aesthetic appeal.
What needs to change for Caraway on social
Caraway consumers love minimalist kitchens (and simple recipes) and they like to consume content in video format (80% of their top posts in over a year are videos), yet their Instagram feed is packed with carousels, facts and stats –
Content that their audience and consumers don’t care about.
That’s the problem with coming up with content plans and creative campaigns that ignore the insights available from your actual consumers.
Everyday, your consumers are telling you what they love by what they engage with and what they don’t care about, with what they ignore.
But brands waste money, time, and resources making content that no one cares about.
Follow Your Consumer Insights
So what would a Caraway 30-day content plan generated from consumer insights look like?
What nuances would a comment analysis of the top posts reveal?
How could Caraway save money on social with a strategic evergreen content plan that reuses and emulates the top performing posts, topics, and types of content that their audience and consumers love most?
And if you have a crockery brand that aligns with Caraway’s values, how could these insights apply directly to your product and brand positioning for audience growth and sales on social?
If you want to know, mail me and I’ll happily share more. Reach out and connect on LinkedIn.
If you want to see Creatrix in action, here’s a recent video by Creatrix founder Lauren Wallett. In it, she explores one of her favorite brands, Le Labo, and multiple ways these consumer insights can be applied to written strategies in seconds.
