Every social media manager knows the dreaded feeling when a client wants to “go viral” as if it’s a strategy. With engagement at an all time low, having a data-backed strategy saves the day because you’re starting your content plan with what already works best.
That’s why this social media manager focuses on a repurposing strategy.
Meet Ericka, a content manager and repurposing strategist with 5 years experience in social media. Here’s how she 5x her Reel views with Creatrix.
Cut Content Analysis In Half!
Before Creatrix, 50% of Erika’s monthly work schedule was spent analyzing her client’s social media results. She’d painstakingly scroll through each post to understand what is and isn’t working so that she could give strategic advice on what to post next, and what to stop posting.
“I spent at least 3 hours on strategic account analysis, per week, per client. That’s over 12 hours a month per client!” – Ericka
And it’s not just Ericka. According to a survey from verticalresponse.com, “43 percent of small business owners spend six hours weekly on social media marketing.”
The more clients you manage, the more days (and nights) you lose to social media auditing and analysis. And that’s before you even start your creative strategy and content plan.
There’s been no shortcut that shows you what to post, why you should post it and gives you your custom creative strategy and content plan, written for you… Until Creatrix.
Cut Social Media Audits from 2 weeks to 2 minutes
An Instagram manual annual audit takes a team of two, two weeks to complete. And even if you have the extra time, making sense of social media analytics is time consuming and super confusing with all the pie charts, graphs and demographic lists.
“That’s why I have been loving Creatrix to simplify this process. It has given me back my time to focus on other money moving tasks in my business.” – Ericka
From Static to Dynamic Analytics
On Instagram you get a snapshot overview of top performing posts but that’s where it stops.
With Creatrix, the Visual Audit is where it starts. From there you get to make your own notes directly on each post (or get our advanced AI to do it for you) and choose the posts to take into the Creatrix Drawing Room.
From the Drawing Room, you select custom deliverables and Creatrix generates written reports, content plans and strategies for you at the touch of a button.
Here are some of the features Ericka loves about Creatrix to help her plan my monthly content strategy:
I have a view of all my top performing posts all on one page.
My Creative Strategy is done for me
“Trying to figure out and dissect why posts performed well used to take me +3 hours a week per client. Did the post perform well because of the copy? The graphic? The video? There’s so many different factors and variables that go into creating a highly engaging post. Even after 5 years of experience, I’ve only marginally sped up the process. The Creatrix Creative Strategy feature helps me see my client’s content in a different light because it dives into the content themes and provides reasons why posts have performed well.” – Ericka
Creatrix takes the top performing post analysis, turns them into insights and into strategy – automatically, done for you at the touch of a button.
“I get to create content that aligns with my audience and I’m able to replicate top performing posts.” – Ericka
My 30-Day Content Calendar is done for me
“Creatrix analyzes my top posts and automatically creates a 30-day content calendar with prompts so I know exactly what to post. This feature has cut my prep time in half. Instead of 3 hours, it takes me 1.5 – including content creation and scheduling!
The content is broken down by weeks and it provides prompts so I never have to wonder what to post next. There’s no more second guessing. No longer do I need to spend time scrolling through Instagram looking for ideas, because it’s all provided for me. I have more than enough ideas for over a month of content.” – Ericka
Ericka’s favorite Creatrix Feature:
“My best feature is the “recreate” button. I can get a refresh whenever I want new ideas from old content.” – Ericka
Results from using Creatrix
“On average, I see around 400 Reels views when I come up with my own content ideas.” – Ericka
“When I use the content plan that Creatrix recommends, I see an average of triple the views and often 5x the reels views!” – Ericka
Creatrix has helped Erika streamline my workflow and focus on what matters, saving herself time and getting her clients results fast.
“Creatrix is an essential addition to my social media management toolkit.” – Erika
Q&A with Ericka
What unexpected post did your audience loves most?
“I’d never guessed that what my audience loved most about my content was a post celebrating a small win. Even though my content tips also have high engagement, when I celebrate a small win, my audience cheered me on.”
Was that an easy reel to have made?
“Yes! It took less than 30 minutes to make including editing and adding the caption.”
How many times have you repurposed one piece of content over how many years?
“I’ve repurposed one piece of content over 10 times in the past 3 years. Repurposing is a way to share the same value, but deliver it in multiple ways.”
Work with Ericka
Ericka helps service providers attract and grow an audience online through creating content that converts into sales. And she uses Creatrix for her repurposing strategy.
Ericka shows her clients how to repurpose their content on social media by turning top performing posts into Reels, TikTok, and YouTube Shorts.
- They save time, and spend less on making new content AND
- Maximize the value of their existing content.
Contact Erika to work together HERE
Read her original blog HERE
Start Repurposing Content Today
To book your Instagram audit, or get your content strategy or 30-day content plan, explore the Creatrix Studio for a taste of what Creatrix can do for you.
